Colorado Rockies Look to Trademark "Rocktober"

The Colorado Rockies enter their first World Series in franchise history on the heels of winning 21 out of their last 22 games, as well as seven straight playoff games. Their opponent, the Boston Red Sox, managed to squeak by the Cleveland Indians in seven games to advance to their second World Series in four years.

Since the Rockies' started their amazing playoff run, the city of Denver and its businesses have been using the term "Rocktober" on everything from billboards to newspaper headlines. But now, the team wants to trademark the term to maintain exclusive rights over its use. On October 4, 2007, the Rockies filed a trademark application for "Rocktober" for the mark to be used on everything from stuffed animals to t-shirts.

Because playoff baseball only occurs during the month of October, the Rockies hope that they beat the Red Sox this year and make the playoffs in future years to provide for additional opportunities to sell all things "Rocktober".