CURRENTLY REGISTERED COLOR TRADEMARKS
A color trademark is a non-conventional trademark where at least one color is used to identify the commercial origin of a product or service. A color trademark must meet the same requirements of a conventional trademark. Thus, the color trademark must either be inherently distinctive or have acquired secondary meaning. To be inherently distinctive, the color must be arbitrarily or suggestively applied to a product or service. In contrast, to acquire secondary meaning, consumers must associate the color used on goods or services as originating from a single source. Below is a selection of some currently registered color trademarks in the U.S. Trademark Office:
MARK/COLOR(S)/OWNER:
BANK OF AMERICA 500
blue, red & grey
Bank of America Corporation
NATIONAL CAR RENTAL
green
NCR Affiliate Servicer, Inc.
FORD
blue
Ford Motor Company
VISTEON
orange
Ford Motor Company
76
red & blue
ConocoPhillips Company
VW
silver, metallic blue, black and white
Volkswagen Aktiengesellschaft Corp.
THE HOME DEPOT
orange
Homer TLC, Inc.
HONDA
red
Honda Motor Co., Ltd.
M MARATHON
brown, orange, yellow
Marathon Oil Company
M MARATHON
gray, black & white
Marathon Oil Company
COSTCO
red
Costco Wholesale Membership, Inc.
TEENAGE MUTANT NINJA TURTLES MUTANTS & MONSTERS
red, green, yellow, black, grey and white
Mirage Studios, Inc.
TARGET
red
Target Brands, Inc.
AT&T
light blue, dark blue and gray
AT&T Corp.
WALGREENS
red
Walgreen Co.
MSN
blue
Microsoft Corporation
SAFEWAY S
red
Safeway Inc.
CAT
yellow, black, red & white
Caterpillar Inc.
MOUNTAIN DEW
red, green, white & black
PEPSICO, INC.
PEPSI TWIST
red, blue & yellow
PEPSICO, INC.
BEST BUY
yellow & grey
Best Buy Co., Inc.
TYSON
red
Tyson Foods, Inc.
MARK/COLOR(S)/OWNER:
BANK OF AMERICA 500
blue, red & grey
Bank of America Corporation
NATIONAL CAR RENTAL
green
NCR Affiliate Servicer, Inc.
FORD
blue
Ford Motor Company
VISTEON
orange
Ford Motor Company
76
red & blue
ConocoPhillips Company
VW
silver, metallic blue, black and white
Volkswagen Aktiengesellschaft Corp.
THE HOME DEPOT
orange
Homer TLC, Inc.
HONDA
red
Honda Motor Co., Ltd.
M MARATHON
brown, orange, yellow
Marathon Oil Company
M MARATHON
gray, black & white
Marathon Oil Company
COSTCO
red
Costco Wholesale Membership, Inc.
TEENAGE MUTANT NINJA TURTLES MUTANTS & MONSTERS
red, green, yellow, black, grey and white
Mirage Studios, Inc.
TARGET
red
Target Brands, Inc.
AT&T
light blue, dark blue and gray
AT&T Corp.
WALGREENS
red
Walgreen Co.
MSN
blue
Microsoft Corporation
SAFEWAY S
red
Safeway Inc.
CAT
yellow, black, red & white
Caterpillar Inc.
MOUNTAIN DEW
red, green, white & black
PEPSICO, INC.
PEPSI TWIST
red, blue & yellow
PEPSICO, INC.
BEST BUY
yellow & grey
Best Buy Co., Inc.
TYSON
red
Tyson Foods, Inc.