CURRENTLY REGISTERED COLOR TRADEMARKS

A color trademark is a non-conventional trademark where at least one color is used to identify the commercial origin of a product or service. A color trademark must meet the same requirements of a conventional trademark. Thus, the color trademark must either be inherently distinctive or have acquired secondary meaning. To be inherently distinctive, the color must be arbitrarily or suggestively applied to a product or service. In contrast, to acquire secondary meaning, consumers must associate the color used on goods or services as originating from a single source. Below is a selection of some currently registered color trademarks in the U.S. Trademark Office:

MARK/COLOR(S)/OWNER:

BANK OF AMERICA 500
blue, red & grey
Bank of America Corporation

NATIONAL CAR RENTAL
green
NCR Affiliate Servicer, Inc.

FORD
blue
Ford Motor Company

VISTEON
orange
Ford Motor Company

76
red & blue
ConocoPhillips Company

VW
silver, metallic blue, black and white
Volkswagen Aktiengesellschaft Corp.

THE HOME DEPOT
orange
Homer TLC, Inc.

HONDA
red
Honda Motor Co., Ltd.

M MARATHON
brown, orange, yellow
Marathon Oil Company

M MARATHON
gray, black & white
Marathon Oil Company

COSTCO
red
Costco Wholesale Membership, Inc.

TEENAGE MUTANT NINJA TURTLES MUTANTS & MONSTERS
red, green, yellow, black, grey and white
Mirage Studios, Inc.

TARGET
red
Target Brands, Inc.

AT&T
light blue, dark blue and gray
AT&T Corp.

WALGREENS
red
Walgreen Co.

MSN
blue
Microsoft Corporation

SAFEWAY S
red
Safeway Inc.

CAT
yellow, black, red & white
Caterpillar Inc.

MOUNTAIN DEW
red, green, white & black
PEPSICO, INC.

PEPSI TWIST
red, blue & yellow
PEPSICO, INC.

BEST BUY
yellow & grey
Best Buy Co., Inc.

TYSON
red
Tyson Foods, Inc.